Im not a big fan of Redbull but their marketing team is a force to be reckoned with. Their latest marketing video is called “Defeat” and it really brings out some neon induced emotions. Even the words are inspiring and a bit odd but it fits. “you’ll be the last one standing, the last one running. Defeating darkness defeating gravity.” Redbull “Defeat” from IMAGES ON DEMAND on Vimeo.

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Now I know what LED really stands for, or at least according to what these guys call themselves. These guys are parkour free runners and though I never get bored watching any kind parkour because I simply love it, these guys brought something new to the table by Tron-i-fying (add that to your dictionary) themselves with LED lights as they parkour. Their parkour in this video is simplistic in comparison to other videos we’ve seen and ...

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This animation is titled “The 8-Bit Games” and in short it is the olympic games created in 8-Bit glory. The animation features all the olympic games such as swimming, shooting, boxing etc. and this whole video is more of a quick showcase of these sports, only they are gorgeously drawn in 8-Bit form. The people behind this video are Flikli Animation Studios and they have did an outstanding job by not only perfecting the 8-Bit style ...

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By now you know Ken Block, the crazy driver that takes everything you know about cars and just literally fly with them. This is Gymkhana 5, the latest stunt driving video in collaboration with DC Shoes Films featuring Ken Block driving insanely in San Francisco’s streets. At first this experience looks like a video game, empty streets with ramps, cones, turns, etc and with no people, I am unsure how they could have emptied the streets, ...

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As if the sport is not hard enough, Wingsuit has just had its own unofficial racing match at an explosive speed of 140mph dropping from an airplane. I was first introduced to such sport when I watched Transformers, its makes me think that people can actually fly or as Woody from Toy Story suggests “Falling in style” when referring to Buzz’s so called flying. Anyway the video has professional athletes jumping off a plane and diving ...

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Game On! I just adore this new ad by Nike. Its called ‘Game On, World‘, and its basically transforming a runner’s route into a real life video game. Being a lifetime gaming geek, this ad is just pure nostalgia to me. With references to classics like Super Mario and Donkey Kong, this video really brings out the best of gaming and how that can be utilized even in sports. Here’s the official description: “Sport is the ultimate ...

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If you love football then you have to watch this! My head is spinning just thinking about how much they payed to get all these football giants in one ad. Of course its not that big of a stretch since the the ad was made by Nike, who practically have a limitless marketing budget. The ad is called “My Time Is Now” and its three minutes of football awesomeness. From the moment Holland defender Gregory van der ...

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If you thought that Angry Birds couldn’t expand any more, think again. The insanely popular franchise’s newest target is Formula 1! They’ve decided to place the iconic bird on the helmet of Heikki Kovalainen who will be in the Lotus cockpit. “It’s no secret that the franchise has been printing money lately and they’ve also been spending it. To promote their upcoming Angry Birds in Space, they got to work with NASA astronaut Don Pettit and to ...

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This is a beautiful video made by talented film maker Devin Graham, who happens to be the same guy that brought us the Human Slingshot and Slide video which we also posted about a while back. This new video features an even more dangerous stunt, rope swinging in Utah from a very high cliff. Dangerous alone is not enough to describe this stunt as anyone participating could have fallen off at any instant, in fact one ...

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I just got this sudden urge to jump off a plane with a parachute of course and that means that this video by Infinity List is very amazing and inspirational. Infinity List is a website that makes professional videos of sports such as sky diving, skiing, climbing, etc and make them look a 100 times better. By taking professional footage, great angles, slow motion and beautiful music make for a great ingredient for a far superior videos. ...

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Canadian film director Guillaume Blanchet decided to dedicate a video for his father who also happens to ride bikes a lot. In this video Guillaume Blanchet films himself throughout 382 days, a little over a year. The video has him riding his bike without steering all in a straight line and what is definitely more interesting is what he is doing while riding. Everyday life cycles are replicated on the bike such as eating, cooking, playing ...

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Parkour is a sport I wish I could do, it is not limited to a field or track but is rather a form of freedom, climb anywhere and run on people’s rooftops. Anyway, this is not your typical parkour video, there are no people jumping around, there is however the fingers of a professional parkour athlete called Tim Shieff doing the parkour. He cleverly made the video of his two fingers wearing tiny shoes while recreating parkour ...

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This is for the Beckham fans out there. Whether your a soccer fan or not, you must have heard about David Beckham at some point or another. His influence in the world of soccer (or football, as it should be called) is undeniable, but his reach has stretched far wider than just on the field. Even fashion gurus are obsessed with his style, since he has a clear romance with fashion. He has appeared on numerous ...

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I’m pretty sure there has been an overdose of Angry Birds syndrome lately and I can’t get over the fact that the game is so huge to the point where even underwear served as part of the expansive merchandise. Here’s a different video performed by 2 gaol keepers Lassi Hurskainen and Dan Jackson in a head-to-head match competing in kicking a football (not american football ; p) onto the green pigs. Sure we have seen similar ...

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This is what having fun looks like! I wish I could wakeboard like that! Everything about this video is extreme, the insane moves, the crazy jumps, the camera angles that often involve helicopters, and the soundtrack which I fell in love with! The video, entitled DEFY, was shot by Sean Kilgus, among others and this is what he had to say about the project: “Almost 3 years ago Danny Harf and I set out to make some ...

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The new ad for Fifa 12 just came out and all I can say is they must have one heck of a marketing budget. For the new ad they dished out some real money and hired the likes of Wayne Rooney, Gerard Piqué, Kaka and Karim Benzema. From what I can see in the ad it seems like the didn’t really do much to the graphics so Im not very impressed. If only they ...

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