One of the most fascinating softwares out there has to be products by Adobe, with the new release of CS6 packed with tons of features, what caught my attention most are the packaging and art on each of the family members of the software collection. The designs were created by Toolset Design in collaboration with many international artists from all around the world, one of these is Italian based artist called Alberto Seveso who created the ...

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When we walk in a grocery store we are constantly bombarded with bright packaging and false promises like “The Healthy Choice” when its far from it. It seems the ‘junk’ is masqueraded front and center while the healthy choice goes unnoticed. Well, thats not the case this time. The German based creative studio Korefe came up with a cleaver marketing strategy. Through their packaging, with the slogan “The Slow Fast Food“, they’ve managed to bring ...

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This is what successful branding looks like! The Los Angeles based pastry shop Fruute found their perfect match when they hired Ferro Concrete to brand their mouth watering bakery concept. These deserts look tasty enough to make you drool, and the way they have been portrayed is pure perfection. “We are like fruit matchmakers.” said Fruute’s creators when speaking about their philosophy, but they seem to have also incorporated an artistic element in they way ...

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If your like me then you have an addiction when it comes to buying things on Amazon. Just a few clicks and your already anxiously waiting for that package to arrive with your newly purchased items. But what happens behind the screen? What does Amazon really look like? Well, nows your chance to find out. Here is a look at what happens behind the scenes. Taken by Matt Cardy from Getty Images, these pictures are of the ...

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I don’t like playing with food only to throw it away, but I rather for sure love eating art! turns out, you can. One fine example is a very young pastry located in Los Angeles called Fruute Pastry. Their creations surely look delicious and what brought their tarts with an even more delicious feel is the involvement of  Ferro Concrete design agency who branded the pastry. They created the photography, packaging and overall store look and though I’m ...

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This is a work of genius, I love marketing that makes us consumers go crazy on the idea alone before knowing what the product advertised is, and hopefully the product lives up to the hype. This ad was created for IKEA in order to demonstrated how IKEA can transform a little place from the way it is now to a whole new level. T his is where Leo Rosa Borges was hired and came out with ...

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Coca-Cola has really been stepping it up lately from an artistic point of view and I have to say that they are doing a great job. Coca-Cola is celebrating their 125th annoversary and since the beginning, they have always been ahead of the competition when it comes to their appreciation for art. Who can deny the iconic presence of their ads during the 40s and 50s? or their pin up poster girls, like it or ...

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Do you have to carry a lot of bags/cases with you to the point your short memory can’t comprehend which is which? then this product is for you, and of course it’s for geeks alike. This set of cases really speak for themselves, they are traditional folder icons enlarged to fit your laptop, camera and I can see it be used as for holding papers. To further enhance the look, when purchased you’ll get a random icon ...

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A while ago I posted about Vinage Candy Bars, well today I continue along the same lines with another rant about how the old days were better, (I wasn’t even born at the time I don’t know why Im complaining). I still cant help but wish that the modern day marketing gurus would learn a bit from our predecessors and their ability to create packaging with more life to it and originality (think gorgeous natural ...

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I was at Dean & Deluca (Kuwait) the other day and I can’t help but admire the packaging of their food. It might not be the tastiest or even tasty but the looks really sell! On the way out I spotted some weird looking potato chips with a picture of an old sailor on it, not in any way attractive, but the whole package is modern and weird, good weird that is. So I made ...

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