Im not a big fan of Redbull but their marketing team is a force to be reckoned with.

Their latest marketing video is called “Defeat” and it really brings out some neon induced emotions.

Even the words are inspiring and a bit odd but it fits.

“you’ll be the last one standing,
the last one running.
Defeating darkness
defeating gravity.”

Redbull “Defeat” from IMAGES ON DEMAND on Vimeo.