As soon as I saw this, I really had to post about it because this is just pure genius. Coca-Cola is very well known for their advertising as it stretches far beyond a static poster. Celebrating the 007 Skyfall movie, Coca-Cola in collaboration with Skyfall wanted to give out free tickets, but their definition of free isn’t what we’d come to expect.

Instead of getting totally free tickets people had to work for it, when someone approaches the Coca-Cola vending machine, he or she is given 70 seconds to reach a destination to retrieve the ticket. There is a lot that goes along but I’d leave you to watch it, this is how advertising should be done, free, interactive and most importantly fun.