Talk about marketing genius!

For the new Omo brand campaign, the marketing guru’s at Lowe Singapore decided to change the way we think about one of the most basic things, dirt!

Instead of seeing dirt as something that should be avoided at all costs, they brought out the playful side of it and how important it is for kids to have fun. They did this by creating a series of photographs showcasing the amazing things that can be done with dirt with the help of a three time sand sculpting world champion. The result is just pure perfection.

Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Art Director: Karen Vermeulen
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah