Whether you are a designer or not, you should know that logos define a company, it is indeed a little symbol but will determine how you see a company. Big names, big logos, I expected to find huge budgets, for some true but for others I was shocked.
Coca-Cola’s logo is a trend, it is a masterpiece of a logo, it turns out it was made by a book keeper in 1885 called Frank Mason Robinson. Frank used such typeface as it was very popular back then populating signs on streets and shops, if only he was alive now he’d have been a millionaire.
Other logos such as the new Pepsi cost 1 million dollars, and though there are a variation of them, I really prefer the old one. Anyway, take a look at this selection and more info under each.
BBC $1,800,000 (1997)
bp $211,000,000 (2008)
Coca-Cola FREE! (1885) Designed by Frank Mason Robinson
Google FREE! (1998) Designed by Sergey Brin
London 2012 $625,000 (2007) Designed by Wolff Ollins
City of Melbourne $625,000 (2009) Designed by Landor Associates
NEXT $100,000 (1986) Designed by Paul Rand
NIKE $35 (1975) Designed by Carolyn Davidson
Pepsi $1,000,000 (2008) Designed by Arnell Group
Twitter $15 (2009) Designed by Simon Oxley