Ever since 1951, IKEA has been bringing a better living environment through its solid and beautiful furniture. I like going about and looking through IKEA’s products and love looking at their catalog as it features a wonderful room per page, I want this, oh wait no I want that and so on.

For 2013′s catalog they are bringing it further by introducing augmented reality into the picture and using it well. Available in app forms for iOS and Android devices, consumers can hover over some pages to reveal more photos and videos related to the page, what was one a static page is full of life giving you a closer experience to what it’s like to see it in person.

The video below is very well directed, it’s short and creative.


via