Game On!

I just adore this new ad by Nike. Its called ‘Game On, World‘, and its basically transforming a runner’s route into a real life video game.

Being a lifetime gaming geek, this ad is just pure nostalgia to me. With references to classics like Super Mario and Donkey Kong, this video really brings out the best of gaming and how that can be utilized even in sports.

Here’s the official description:

“Sport is the ultimate game, and athletes are the ultimate players. Nike introduces a whole new training platform. Measure your score against your self, against your friends, against the world. The more you play, the better you get. The world is your playground.”