Perhaps a very common topic in the advertising world is how the product advertised is never what you get, in this case burgers of all kinds look a lot better in ads. Surprisingly, McDonald’s Canada has done such a brave and unexpected move by taking us behind the scenes and giving us a closer look at their photo shoots.

Turns out, it is the same burger but since it is “fast food” you get quickly as opposed to the hours of preparation that goes into creating the other one. It involves positioning the ingredients preciously, ketchup there and mustard there, all combined creating the perfect burger.

I’ve seen many videos where in some other companies they’d just use a different burger in order to sell another. All in all, this is a must watch video and it is sure a great move by McDonald’s.