If you ever wondered how those dynamic high speed commercials were shot or have an interest in film-making then you should definitely check this out!

The videos are the behind the scenes and showreel of a German company called The Marmalade. The company specializes in special effects and has created an incredible high speed robot used to film precise moments during ultra high frame rate takes called “spike“. The results look so perfect it looks like CGI.

The videos are really interesting and they talk about how high speed filming is known as “the art of coincidence”, and how they have to manipulate that coincidence to achieve their desired shots.