I guess stop-motion is today’s latest trend and it is something that I believe will never get old. This video titled “Made of Imagination” is a little ad created for for Sony Xperia phone. The video was directed by Wes Anderson featuring a little tale of how a phone functions as portrayed in the eyes of a little child.

Sony Approached a group of kids and asked them what’s inside Xperia that makes it special, and as we all know, kids have some of the greatest imaginations. The video was shot in stop-motion by production company LAIKA/house and it showcases little cute robots that supposedly operate the phone and functionality of the Xperia.

I really love the video, it is both beautiful in a kid’s and adult’s eyes. Check it out.