Handheld gaming devices weren’t my thing but it turns out PS Vita is nothing short of a full powerful gaming console that fits right in your pocket. To promote its 22nd of February launch in the USA, Sony created this wonderful and engaging ad that is sure to get people to buy the device.

The ad features ordinary people in ordinary situations only with an instant are able to live an alternative reality based on the game they play. In other words, the PS Vita puts the player in the game wherever and however.

I really love the whole atmosphere in this ad it is very engaging and so is the way it was filmed. PS Vita will also include strong launch titles such as Uncharted Golden Abyss, EA FIFA Football, WipEout 2048 and Little Deviants.