This is an amazing ad made for ecotricity, a green alternative in comparison to the deadly fossil fuels, refereed to here as th Big Six all around Great Britain. This campaign centers around dumping fossil fuels and adopting a more efficient eco-friendly system that both pleases mother Earth and your wallets.
The campaign also puts it in interesting words saying “No one likes a break up. But we can make it easier, especially when it comes to dumping your Big Six energy supplier.” I really love the simple approach to this campaign using the actual towers as characters and then collapse them yet what I do not get is having those cute faces and see them destroyed is never a pleasing sight and I’m not sure how it will serve the campaign’s purpose.
Anyway, eco-friendly is indeed friendly and I guess this ad will make people rethink how they treat their environment. If you want to learn more, head over to their website.