I’m completely against smoking but great branding demands recognition and this is definitely that!

The ads are for Camel Cigarettes and its a subtle campaign with a huge impact, entitled “Discover More“.

The ads feature the iconic camel logo implemented into different settings and the work is flawless, not to mention extremely creative.

Advertising Agency: Saatchi & Saatchi, Italy
Creative Directors: Agostino Toscana, Guido Cornara
Art directors: Chiara Cuti, Norbert Graf, Pericles Pericleous, Riccardo Gianangeli
Copywriter: Federico Mirarchi
Photographer: Jan Steinhilber