A genius ad for a genius company featuring their genius product. This ad features Google Maps, a piece of software any smartphone relies on and it is obvious why. So how do you promote such a popular software? Google hired creative agency Venables Bell & Partners and they up with a more genius idea.
They have been inspired by the old labyrinth game and created a huge cube where a blue sphere navigates all the way through this gorgeous world. This sculpture is not only so beautiful, it actually functions and is operated manually.
The level of detail on this cube is enormous, let alone the complexity of making sure the sphere goes where is is supposed to go. Anyway, it must have been a fun project and I really congratulate them for creating such a beautiful ad.