Purple has always been a color that’s been associated with royalty and nobility but here its just plain funky!

This is the House Of Purple, a hotel located in Seoul, South Korea.

The lavish home-away-from home is located in Seoul’s prominent gangnam-gu neighborhood for the purple card holders of South Korea’s leading credit card company, Hyundai Card.

This lavish getaway was designed by Staat, an international creative agency based in Amsterdam.

The whole design is modern with a touch of luxury and seems to be catered to the younger rising generation.

The designers themselves described it perfectly when they said, “Everything in House of the Purple is personally curated. Every object is a work of art. Designed to evoke the senses. Stimulate the curious mind. And instill a sense of taste. Discerning taste. Because less is more.”

The spacious 300 sqm hotel is based on a minimalistic concrete structure, contrasted with lavish and vibrant interior deign. The members only hotel leads out to a secluded terrace with a lush vertical garden, similar to the one found in the 360 mall here in Kuwait.