Check out the video premiere for Cher Lloyd’s latest single “Want U Back”.

The track is the third official single from her debut album Sticks + Stones, out in the UK now.

The best part has got to be the Parris-directed video which I am in love with! The concept is genius. It features Cher reminiscing on a past relationship and walking through pictures of her and her past boyfriend but only she’s the one who’s moving. Its hard to explain but you’ll get what I mean when you watch the video.

The track features Astro, a previous contestant in the X-factor and honestly I think he was an unnecessary addition.

So enjoy the video and lemme know what you think.