I love it when stores take some creative freedom and transform their space into a whole new experience.

The Swedish based design firm Electric Dreams did exactly that.

They created a fantastic environment for their third Monki store in Sweden.

Joel Degermark and Catharina Frankander are the creative minds behind the project explaining that “our designs are as much about story-telling and themes, as fascination of playful exaggeration. We like things that are too colorful, too weird, too beautiful, too dark.”

I think they described their work perfectly and its amazing how they turned an ordinary store into a carnival like adventure!