This is what successful branding looks like!

The Los Angeles based pastry shop Fruute found their perfect match when they hired Ferro Concrete to brand their mouth watering bakery concept.

These deserts look tasty enough to make you drool, and the way they have been portrayed is pure perfection. “We are like fruit matchmakers.” said Fruute’s creators when speaking about their philosophy, but they seem to have also incorporated an artistic element in they way they display their creations.

Ferroconcrete’s elegant concept for the brand just takes it to another level. Their simple design lets the focus be drawn towards the product which is exactly what branding should be all about. Their branding has been implemented in every aspect of Fruute’s shop, including store design, interior and environmental design, website and packaging.