The concept of simplifying a brands packaging to the bare minimum in order to stand out from a world of crowded and overly aggressive packaging is not a new one.

In fact, this concept has grown in popularity in the past few years and with good reason, the products may seem too simple on their own but if you walk around a supermarket you quickly realize that the products that stand out are usually the ones in the simplest packaging.

We’ve previously posted about some of the designs that follow this concept here at Chuknum, but today we are featuring the work of Mehmet Gozetlik.

His work strips brand packaging of all the fluff and focuses on only what is necessary. I personally agree with the concept, what about you?