I love comic-book illustrations and I’ve always wanted to actually see those illustrations come to life, not as we see them today but rather carry on using the same style. There were many attempts but they seemed too 3D-ish and fluid which to me does not suit the style.

Anyway, an art studio from France called Fortiche Production created an amazing animation as an ad for Hutchinson‘s “Serenity” bike tires.

The result as you can see is out of this world. The ad illustrates how these tires can withstand just about anything. The illustrations and art style is really great and I could watch a whole movie or even a TV series in such style and not get bored.

Hutchinson Serenity from fortiche studio on Vimeo.