I don’t like playing with food only to throw it away, but I rather for sure love eating art! turns out, you can. One fine example is a very young pastry located in Los Angeles called Fruute Pastry.

Their creations surely look delicious and what brought their tarts with an even more delicious feel is the involvement of  Ferro Concrete design agency who branded the pastry.

They created the photography, packaging and overall store look and though I’m not found of the store’s look, their photography attracted me most. The tarts look deliciously organized the way they are as if where on a grid. The design on the tarts are exceptional, they remind me of my young Pokemon days, Gotta catch em all! likewise, I want all of these.




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