Art is always on the move, you can spill paint on a canvas and call it art, and there is another kind of art that relies heavily on meaning, where a simple illustration can strike you within the second or so you spend seeing it.

Such art applies to these illustrations that serve as ads for IBM’s Smarter Planet campaign. Created by Noma Bar, these illustrations are so simple in style but striking at the same time.

All the illustrations have one vivid picture while the other is hidden within, it might take some digging, but the results are amazing. What amazes me most is the very simple approach and how the figures created have more of a 2 in 1 effect that we normally don’t see.