For the new ad they dished out some real money and hired the likes of Wayne Rooney, Gerard Piqué, Kaka and Karim Benzema.
From what I can see in the ad it seems like the didn’t really do much to the graphics so Im not very impressed. If only they put less money on the marketing and more on the actual game development then the game might have turned out better. But I admit with games like these its usually about the gameplay and not the way the game looks.
The game is set to be released on September 29, 2011.
Side Note: The game is available on other platforms as well not just Playstation.