Heinz released these new ads for their new collection, the Heinz Seriously Good Pasta Sauce.

The whole campaign is well though out and I just loved he use of ingredients and utensils to attract the viewer’s eye.

The image tells you what the product is about just by looking at the overall shape and the ingredients themselves let you know what its made of.

The ads are for: Seriously Cheesy, Seriously Juicy, Seriously Fungi, and Seriously Creamy.

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Director: Julia Ferrier
Head of Art: Dave Brady
Account Directors: Amiee Mc Cammon, Serena Stevens
Photographer: Meek