I’m pretty sure you heard about the i8 due to its unforgettable looks, Green has written an article about it which you can read if you’re interested in learning more. Anyway, it seems that BMW is really aiming for everything electric, their new lineup of concepts are called BMW-i and it includes the i8 and the just announced i3.
This car looks like a little child of i8, it is much smaller and and seems to fall under the same category of MINI’s in terms of size. Further expanding on the lineup seems to reveal that these concepts will see the light of the day. I do love the i8 but I’m not really into the i3, looks like left overs of the i8.
You can read more on the i3 on the BMW page.
For now watch the video explaining the BMW-i lineup.