These are the new Old Spice ads but it isn’t Isaiah Mustafa in the ad its the aging Italian model known to every 50 year old woman as Fabio.

Last week Old Spice launched a new campaign featuring Fabio with his long flowing hair and broken English.

Frankly he seemed like an odd choice for the new face of Old Spice, and fans, myself included, were far from pleased with the decision.

So I was really hoping that it was all a big joke. Now it looks like Old Spice does indeed have a trick up its sleeve, in a new video uploaded today to the New Old Spice Guy Fabio channel, Fabio challenges Isaiah Mustafa to a duel!

So here are the videos from the “New Old Spice Guy” campaign.