I’ll have to be very honest here, I do not like playing with food, especially when others are dying of hunger. This project is an artistic phenomenon, created for Magnum ice-cream and as the name implies, it is explosive. The ice-cream is known to have liquid-y ingredients inside and since the name is Magnum, the creative agency behind it decided to explode the ice-cream and that is exactly what they have done. They placed mini explosives in the ice-cream, threw buckets of chocolate and then compiled them onto a huge successful ad campaign.

Like I said, I love the end result and I don’t support playing with food, I think a similar result could have been made with paint and props, but that’s just my opinion. This amazing project was created by D&A and you can view the making-of video here.