I’ve seen a lot of Rube Goldberg videos, but this has got to be my all time favorite!

So for those of you who don’t know what a Rube Goldberg is, I’ll spare you the trip to Wikipedia.

“A Rube Goldberg machine, device, or apparatus is a deliberately over-engineered machine that performs a very simple task in a very complex fashion, usually including a chain reaction. The expression is named after American cartoonist and inventor Rube Goldberg.”

The video was created by Canadian based 2D Photography to promote their store, and thats definitely what they did. When the hammer hit the lens at 0:15 I could practically hear my heart cracking with the lens. Thats just wrong.

The first video is the actual footage and the second is the “making of” video.