So when I saw this ad campaign I laughed so hard I almost choked. Basically its a sort of “save the man” campaign, in which they try to keep men with their heads attached during this sensitive time by providing them with solid advice like “You are always wrong!”.
So apparently milk reduces the symptoms of PMS and that’s what the whole campaign is about.
With slogans like, “I’m sorry for the thing (or things) I did (or didn’t) do”, you just cant go wrong.
I really loved their website, check it out it has some interesting stuff.
Stay safe men, stay safe.