Like the name suggests this amazing looking digital clock does not function the way you might think it does. Normally, digital clocks are back lit, but The Reflectius Clock does it differently. It basically has a single laser beam that reflects on sixty mirrors that automatically rotate according to the time.
It sounds like a lot of mumbo jambo, but its quite simple really on our ends as consumers and not the designers of course because it was a hell of a challenge. This conceptual clock is yet another amazing product from Art. Lebedev studio whom I have featured before. What I love even more is the amazing design of this thing, sharp and modern look, this clock is a need!
Check their product page for an animated presentation of the clock.