I love how they took something as mundane as toothpaste and turned it into a love story! Yes I cant help the fact that Im a girl and a hopeless romantic.
One of the reasons this ad really stuck with me is because it came out at a time when we didn’t really have the amazing ads we have now. We’ve become so accustomed to big name companies battling it out for consumers attention with high marketing budgets that we don’t really appreciate the work that goes into these ads.
The ad was made for “close up” toothpaste and features Lemon and Mint as two characters that fall in love but are divided by their parents (Shakespeare anyone?), a great aspect in this ad is the fact that it has an overdone soap opera feel which ads to the comedy involved.
The video has English subtitles for those who don’t speak Arabic.